A market forecast can show where IoT is growing. But how useful is it to a commercial team deciding which opportunities to pursue this quarter?
In the first video of our TecFutures series, Andrew Parkin-White explains why the company built its IoT revenue growth matrix to turn market intelligence into practical decisions for product, sales and strategy teams.
He describes how the matrix assesses more than 300 cellular enterprise IoT use cases, comparing revenue growth opportunities with competitive intensity and matching them to a provider’s experience, capabilities and channel strengths.
Andrew also introduces “quiet giants“: opportunities with strong revenue potential in less contested markets. His example of adjacent growth starts with edge video analytics for site security, then considers how that expertise could open opportunities in ports, manufacturing and smart cities.
Watch the video to hear how TecFutures approaches use case prioritisation and identifying opportunities beyond conventional market sectors.
Explore more IoT growth opportunities: Download the Quiet Giants free preview from TecFutures.
