The Backpackster, one of the world’s first human powered, out of home media network, has announced its partnership with Monogoto, a provider of cloud based cellular connectivity, to power its growing fleet of intelligent advertising backpacks across the globe.
The partnership provides The Backpackster with scalable, reliable and borderless cellular connectivity, enabling campaigns to be launched and managed in real time across multiple countries through a single global network infrastructure.
As brands increasingly demand measurable consumer engagement in the physical world, The Backpackster is building a new category of media, one that combines human mobility, digital out of home advertising and real world consumer attention analytics. Monogoto’s global connectivity platform serves as a foundational component of this vision, ensuring every deployed backpack device remains connected wherever campaigns take place.
“Advertising is no longer confined by geography,” said Gastón Corbala, the founder and CEO of The Backpackster. “Our vision has always been to build a programmable media network powered by people. Monogoto gives us the global cellular infrastructure to deploy campaigns seamlessly; from San Diego to São Paulo, London to Tokyo, while maintaining real time connectivity and operational visibility.”
The Backpackster’s intelligent backpacks use integrated displays, audience measurement technologies and cloud based campaign management to transform pedestrian movement into measurable advertising inventory. Through partnerships with industry leaders in audience analytics and content management, the company delivers actionable insights including consumer attention metrics, dwell time, audience demographics and engagement patterns.
Monogoto’s connectivity platform enables:
- Global cellular coverage through a unified SIM infrastructure
- Real time device monitoring and management
- Scalable deployment across multiple regions
- Reliable connectivity for live campaign updates
- Reduced operational complexity through centralised management
- Future support for intelligent edge computing applications
Together, The Backpackster and Monogoto are helping redefine how brands interact with consumers in the physical world. “Brands today need more than impressions—they need measurable engagement, efficient CPM performance, and clear revenue impact. The Backpackster delivers on all three by providing a dynamic platform where advertisers can access real-time campaign insights, optimise engagement on the fly, and maximise return on ad spend,” said Chris Damvakaris, the CRO and co-founder of The Backpackster.
“Connectivity is the backbone of every intelligent device,” said Itamar Kunik, the co-founder and CEO of Monogoto. “The Backpackster is pioneering an entirely new form of media, and we’re excited to provide the infrastructure that allows their network to scale globally while remaining connected at all times.”
The announcement comes as The Backpackster continues to expand its measurable media ecosystem. The company’s platform sits at the intersection of Out of Home Advertising (OOH), Experiential Marketing, Mobile Media, Attention Analytics and Real World Attribution, positioning it to capitalise on the rapid growth of Digital Out of Home advertising worldwide.
With Monogoto’s support, The Backpackster is advancing its mission to build the world’s first globally connected human media network, one where brands gain measurable visibility and individuals earn income simply by walking.
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