The research is in, and the much-anticipated Software Monetization Models and Strategies 2026 Outlook is here.
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This report is the first in a 3-part series, and is based on 501 survey responses from product leaders in the software industry. Subsequent reports in the series will address Software Piracy & License Compliance and Software Monetization Analytics.
This year’s survey findings reflect an industry balancing rapid innovation with the need for sustainable growth.
Here are just a few of the key takeaways you’ll find inside:
- AI monetization is accelerating, but squeezing margins: 80% of respondents already offer AI-enabled products, but 70% say delivery costs are eroding profitability.
- Usage-based monetization is now mainstream: 74% of all suppliers have adopted usage-based models at least moderately, with 56% expecting usage-based revenue to grow by 2027
- Price and value alignment remains elusive: Only 36% of companies report strong alignment between pricing and the value customers receive – the same figure as last year, highlighting the difficulty of proving value as customer expectations shift in a rapidly evolving market.
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