With Android prepping phones to be RCS-ready for years, the new Apple announcement now brings iMessage users into this conversation. Discover the benefits of RCS for business messaging traffic in this video interview between Jim Morrish, Co-founder of Transforma Insights and Chris Drake, Senior Vice President at iconectiv.
What’s the impact of RCS on the telecom ecosystem? As a highly capable and rich-media format, RCS can take the user from talking to texting to tapping for a better user experience with something resembling true ‘conversational commerce’ that could be a real boon to digital transformation within telecoms. Plus, for both parties, you have the benefit of security and trust built-in as standard.
Learn how RCS is different from other messaging standards with features like shortcode authentication and identity verification signals. This gives both brands and customers a confidence score they can enjoy to ensure their communications are legitimate.
