Large enterprises like Financial Services Institutions (FSIs) and telcos have invested significantly in projects aimed at delivering data-driven insights to revolutionise customer experience but often fail to see the expected return on investment. Why does this happen, and what can be done about it?
In this interview with George Malim, Managing Editor at Vanilla Plus, Mark Burnard, Global Service Line Owner, Data and Intelligence at Amdocs Cloud, shares his perspective on “cloud-power.” He explains how advancements in technologies like GenAI have democratised access to sophisticated data insights that impact customer experience (CX). Mark discusses how utilising cloud data platforms and cloud-native tools can be the most efficient and cost-effective way to derive the insights needed for hyper-personalised customer journeys and experiences. Read more
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