Camarillo, California, United States – Semtech Corporation a semiconductor, IoT systems and Cloud connectivity service provider, has unveiled a refreshed brand reflecting the company’s redefined identity and vision following its acquisition of Sierra Wireless. With the acquisition of Sierra Wireless, Semtech’s portfolio now includes a broad Cloud to chip portfolio of products and services including a range of semiconductors, cellular modules and routers, software, and connected services to simplify and accelerate digital transformation, and to transform, protect and connect the world.
The new, modernised brand symbolises the merging of the two companies’ strengths in semiconductor, connectivity, and IoT. The updated logo and new colour palette of eco-friendly shades showcase the company’s focus on sustainable technology solutions for IoT, data centres and consumer devices.
“I am very excited to unveil our new visual identity that captures the new Semtech,” says Julie McGee, Semtech’s senior vice president, chief marketing officer and chief environmental, social and governance (ESG) officer. “Our new identity embodies our vision, our values and the core promise of our brand to deliver innovation and industry leadership and to be a trusted and valued partner of the world’s innovators, working to develop solutions to enable a smarter, more connected and sustainable planet.”
From smart homes and smart cities, to smart health care, manufacturing, agriculture, industrial and more, LoRa enabled sensing solutions are solving real world challenges. From preserving natural resources to tracking endangered species to reducing food waste, there are a range of LoRa enabled solutions across the globe tackling sustainability issues head on. Cellular IoT is also enabling data driven efficiencies and insights never possible before. By combining the ultra low power benefits of LoRa with the higher bandwidth capabilities of cellular, Semtech is delivering an optimised and scalable IoT platform that enables even more IoT use cases, faster adoption, easier integration time to market. Further, Semtech’s protection business also helps to eliminate e-waste and its signal integrity business offers low power solutions for data centres.
The company’s new visual identity reflects this broad portfolio of technology solutions, modern thinking and sustainability focused approach.
To see Semtech’s new brand identity, visit: here.
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