“At Siemens we want to move away from this only technology- centric, product- centric logic into a solution-based and customer- centric approach”
IoT Solutions World Congress (IOTSWC 22, May 10-12) in Barcelona carried with it a positive vibe, reports Jeremy Cowan, editorial director of IoT Now.
The conference and exhibition was back with a bang, as a reminder of pre-Covid networking days and a glimpse of a future in a more integrated industry with greater focus on diversity and sustainability.
Having seen Bettina Rotermund in a panel discussion on Women & Diversity in Technology the day before, it was time to talk face-to-face on all IoT matters with, Siemens’ head of IoT Strategic Marketing.
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