Business strategist James F. Moore first put forward the idea of a business ecosystem in a 1993 Harvard Business Review article, “Predators and Prey: A New Ecology of Competition.” Drawing on insights into biological ecosystems, Moore showed how organisations collaborate and compete to survive. Business ecosystems have continued to attract attention increasingly the most innovative and successful companies’ business models are based on ecosystems underpinned by the latest digital technologies.
Gartner, Report: Five Business Ecosystem Strategies Drive Digital Innovation, Marcus Blosch & Betsy Burton, 12, January 2016
With the Internet of Things, cloud and big data technology connectedness between people, devices and organisations exists in ways that it never could before. New products and services are possible as collaboration between businesses creates business ecosystems.
Gartner believes business ecosystems are set to become the foundation of successful business models. In this report Gartner explains:
- the need for business ecosystems strategies
- five distinct business ecosystem strategies
- and provides examples of organisations and industries implementing each one
To survive and thrive in our connected world organisations must look to implement business ecosystem strategies. Chances are your strategy towards digital is already in motion.
